About Us

Client satisfaction is everything at Cowan Insurance Group.

A leading Canadian-owned, independent insurance brokerage and consulting firm with over 500 employees in 8 locations across Canada, Cowan Insurance Group Ltd., and its subsidiary Cowan Benefits Ltd. (“Cowan Insurance Group” or “Cowan”), helps clients strategically manage their financial and insurance risk, by focusing on what clients care about.

We care about what you care about

Partnering with leading national and international insurance companies, we advise on and create retirement, group benefits, disability management and international benefits programs for employee groups. We also offer wealth and asset management, and financial and succession planning services to individuals, specializing in property, casualty and credit insurance.

We offer leading-edge industry programs, led by knowledgeable practice leaders who provide consultation and advice in support of targeted customer segments and industry associations. Our multiline product capability for commercial and personal insurance, group benefits and wealth management, alongside strong relationship management skills, deliver value and provide thought leadership to our client base.

Whether it is a specific product or an integrated solution, we provide real value in insurance and risk management solutions to individual clients and organizations by ensuring that you have access to the best coverage options to suit your specific needs.

Why partner with Cowan Insurance Group?

Expert Advice

Someone who specializes in personal insurance will call you directly. Our expert advice means you will speak to the right person the first time.

Custom Coverage

Custom coverage specifically built for you means that Cowan will take the time to learn about your needs and understand your specific business.

Our Promise

Cowan is Canadian owned and independent. Your satisfaction is the only outcome we accept. Our clients are at the heart of everything we do and we care about what you care about.

Canada’s Best Managed Companies | Platinum Club Status

Canada’s Best Managed Companies | Platinum Club Status

Established in 1993, Canada’s Best Managed Companies is one of the country’s leading business awards programs, recognizing Canadian-owned and managed companies who implement world-class business practices to create value in innovative ways. The program assesses hundreds of applicants annually using metrics that include business performance, culture, growth and strategy, giving a true 360-degree view of each company.


Cowan has been insuring Canadians since 1927. Yet even as we continue to grow, we never lose sight of the core values on which our company was founded. Our clients are, and always will be, at the heart of everything we do. We take the time to listen, and truly understand your needs, focusing on what you care about and giving you peace of mind that what you value most, is protected—now, and in the future.

Read more about our history (.pdf)

Our Purpose, Vision, Mission, and Values


We provide advice, guidance, and services that help individuals, businesses, and organizations support their employees, manage risk, and achieve their goals.


To be the most trusted advisor by providing customized products and services to protect our clients’ assets and employees into the future while remaining independent and Canadian-owned.


Our dedicated team of experts deliver meaningful value to clients based on trusted relationships, strategic partnerships, industry expertise, and innovative insurance and risk solutions while being an active member of the communities where we live and work.


• Respect
• Integrity
• Client-focused
• Collaboration
• Accountable

The PHL Group of Companies

Headquartered in Cambridge, Ontario, Princeton Holdings Limited (PHL) External link. This link opens in a new tab. is a private holding company that provides insurance and risk management solutions to clients through its operating companies:

  • Cowan Insurance Group Ltd. (“Cowan Insurance Group” or “Cowan”) and its subsidiaries Cowan Financial Solutions and Cowan Benefits Ltd.
  • Fountain Street Finance


PHL focuses on market segments where it has specialized expertise to offer clients property, casualty, group benefits and retirement products and services, as well as life, health, and wealth management solutions to meet their specific needs.

All operating companies within Princeton Holdings Limited are thought-leaders in their chosen markets, with expert industry knowledge and proven delivery of customized client solutions.

Awards & Recognition

Cowan is honoured to be recognized for our dedication to providing the best experience for our clients, as well as our employees.

Awards & Recognition

The Cowan Foundation

Supporting our community through various initiatives is a crucial component of our corporate values and tightly tied to our success.

The Cowan Foundation

Careers at Cowan

Our strength comes from our team – people dedicated to building relationships that last, and supporting a company focused on profitable growth.